Management omnichannel marketing campaigns
Segmentation of your audience by various criteria and attracting customers with personalized offers in the right channel at the right time. Website tracking to get a deeper understanding of your customers' behavior and needs. Using low-code-driven analytics to rating the effectiveness of your marketing campaign.
Lead generation
Nectain DIY allows you to independently set up and manage all your leads and landing pages that are used to generate them. It is easy to create custom registration forms and use the data from the forms to automatically fill in the relevant fields on the main page. Automatic data verification, creation of a new contact and other components of the lead management process are also available
Tracking leads sources
Tactical adjustment of lead source tracking settings to quickly evaluate the effectiveness of the communication channels used in your marketing campaigns. Available special integration solutions (like Mautic) helps track the entire history of site visits through lead generation channels and sources. All information is collected in lead records, and is also available in dashboards for easy analysis.
Events
Planning and managing all events is independently and easily accessible: promotions, advertising campaigns, conferences, webinars and other offline and online events. Nectain DIY allows you to track dates and locations, segment the target audience according to the necessary criteria, plan a budget and assign a team, as well as track feedback related to the event.
A unified window for demand generation
The platform allows you to automate your lead management activities in a single environment, which allows you to access the maximum amount of information about the needs and preferences of existing and potential customers and at the same time track the sources of leads.
Lead distribution
Once the qualification process has been completed, it is important to assign leads to the right people and teams. Marketing Nectain DIY can help distribute the leads based on the prospect’s needs or profile (geography, industry, financial status). If the lead was not qualified for sales, it can be assigned to lead nurturing campaigns.
Campaign no-code design
Create efficient multichannel campaigns with Nectain DIY. Setup communication chains using the simple visual campaign designer, define conditions for transition between stages and monitor progress. The system allows setting up criteria for successful conversions, as well modifying campaign flow in real time.
Trigger and one-time campaigns
Convenient marketing tools help you maintain an ongoing dialogue with your potential customers and create various types of marketing campaigns. One-time campaigns can be set up manually. Trigger campaigns can run as soon as a customer fills out a web form on your site (or another trigger event occurs). You can also launch triggered campaigns according to predefined scenarios and through various communication channels. Nectain DIY allows automatically generating target audiences for campaigns and constantly updating them.